P-ride.com Niche News

My brother is a Human Resources professional at a well-known organization located in Charleston, South Carolina.  Even during a downturned economy, his company grew steadily, and they often need to hire a few new employees at the same time to help manage new accounts as they’re acquired.

There are many methods of employee recruitment including placing newspaper ads and listings on career websites such as Monster.com and Jobs.com.  But my brother and his company are very selective when selecting new employees, and often had to run these ads for long periods of time before finding adequate candidates.  And believe me…the cost of re-running these ads was really starting to add up!

Plus, it seemed that as soon as new employees were hired for one account, they were already acquiring new business, requiring them to run even more ads for future positions. It definitely felt like my brother’s company was paying online and newspaper recruitment fees at all times!

Vinyl Banners to the Rescue!

My brother thought long and hard, and made a decision to experiment with replacing newspaper and internet ads with a simple, inexpensive vinyl banner which would be displayed on the front of their business building.  This custom banner would state simply: “Now Hiring: Inquire Within.”

Now being located on a very busy road in downtown Charleston, a large percentage of the community was sure to see this advertisement at very little cost.  What was advantageous too was that as applicants came into the office to inquire and apply in person, it was very easy to do a quick pre-screen for each candidate, making it more likely that more candidates chosen for a full interview would be worth their time.  And the greatest perk of all, is that this vinyl banner could be re-used time after time at no additional cost!

Custom Banners Save You Money!

After runnin his experiment, my brother learned that using a vinyl banner to recruit employees was the way to go.  He saved money in many ways – the banner was less expensive than other types of advertising, he invested far fewer hours into the interview process, and he continued to find extraordinary employees for his ever-growing company!